The Vegan Food Revolution


PlantBased Magazine

The award-winning team behind Vegan Trade Journal and Vegan Life - the UK’s premier vegan lifestyle magazine - now brings you PlantBased.
The ultimate resource for those who want to incorporate plant based food into their diets, PlantBased is more than just recipes. Conceived as an encyclopaedia of products, clean eating advice and cookery techniques; every issue packs in clear sections on the ingredients and equipment needed to take plant based cooking to the next level. With recipes that cater for budget meals through to the fine-dining experience, each issue informs, instructs, and demystifies each level of the dairy and meat-free cookery spectrum.
It is the essential toolkit for any food enthusiast.

In light of current circumstances, we are changing the way our business operates and are adapting to the digital age. We anticipate that many people will be feeling uncertain in these times, and we want to reassure you that we will continue to support and represent your organisation, via an expanding online presence. It is estimated that 87 per cent of people worldwide use the internet daily, therefore we will be shifting our attention to this huge market, creating a more connected community and taking hold of the opportunities available. With this in mind, our magazines will be moving online exclusively, gaining the benefits that come with this. Going paperless allows us to uphold our strong environmental values, while also becoming instantly accessible and shareable, and thus having an increased audience and customer reach starting from 50,000 readers per magazine. We expect this figure to grow rapidly, as all four of our magazines (OM Yoga, Vegan Life, Be Kind and PlantBased – worth £19.96 in total)  MOVING FORWARD WILL NOW  BE FREE and will be freely available to download and share, with click through advertising links. Not to mention, our loyal social media followings will allow for further added engagement, with content shared across a multitude of platforms. The internet will always be there – and so will we. At the click of a button, in the safety of one’s own home, Prime Impact’s titles will not only help readers through these tough times, but will be an available platform for your products and services at a time when society is more mindful of stepping outside. We’ve long been pioneers for conscious and ethical consumers, providing everyone from yoga enthusiasts to newbie vegans with titles they can rely upon, and now, we hope to continue to satisfy their hunger for information and entertainment, while also reaching a far greater readership than before.

Getting to know us...

Readership: 50,000
Frequency: 12 issues per year
Pages: At least 100 per issue
Cover price: FREE
Available: Online
First published: Issue 1 - October 2017
Social media: PlantBased has over 74,000 social media followers and growing daily.

Our other titles

Prime Impact has three other consumer magazines, as well as a trade title. Vegan Life Magazine, established in 2014, was the first consumer vegan magazine on UK shelves, and boasts a clutch of awards to its name. Be Kind is dedicated to environment, community, sustainability and creativity. OM Yoga & Lifestyle is the UK's leading yoga title.

Our trade title - Vegan Trade Journal - came about to help extend the range of vegan food available through the food service industry and support vegan manufacturing companies.

To advertise with PlantBased Magazine

For all advertising enquiries, contact Pip Matthews on
01787 220659 or alternatively email for more